When it comes to our eye makeup, the outer corner has always hogged the spotlight, let’s be honest. Winged eye shadow or flicked liner have headlined for ages… and we get it, smoky eyes are pretty damn foxy and a cat-eye will never not be a classic. But what about our tiny tear ducts? Or the delicate inner area where our eye meets our nose. Those are canvases in waiting, right? Surely we can have a little fun there too?

We’re not the only ones who think so. Recently, we’ve noticed the inner eye corner is getting the attention it deserves, with inverted eye shadow designs that focus the drama inward rather than outward and ombre gradients that play around with the natural light and shade that happens there.

In fact, it’s an area that makeup artists often note gets overlooked. Anatomically speaking, our noses quite literally throw shade, blocking the amount of light that reaches our inner eyes, and it’s also a spot where dark circles tend to be most pronounced. That’s why it’s always a good idea to get up in there with a concealer, taking it in a semi-circle around the side of the nose and eye, but it’s also why makeup artists love to use a highlighter in the inner corner to brighten it up and make it stand out.

We’ve even seen makeup artists and celebrities play around by taking things a step further with embellished inner eye corners. At the premiere of her film Dune, Zendaya stepped out with a duo purple inner eye accent that totally changed the vibe of her otherwise dark smoky eye. A deep violet added extra definition and extended the wind inwards, and a pale, shimmering lilac helped freshen everything up. A bonus: sketching the colour on the inner corner draws the focus in more centrally to both eyes, which means better and deeper eye contact.

On the flip side, we’ve seen makeup artists lean into the dark, vampy aesthetic. If the area is shaded anyways, you could always go with it, like Dove Cameron, whose makeup artist Kale Teter created this smouldering black glitzy accent, which we’re off to recreate ASAP.

And, if you’re looking for more inspiration on how to decorate your inner eye corner the way it deserves, check out makeup artist Lima at @fashionicide. We’ve got this shimmer ombré pink number bookmarked for the office holiday party. 

This story originally appeared on glamour.co.uk.

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