Treasure

Vieve Treasure Modern Matte Lipstick ($26.50 for 0.1 oz.) is a medium-dark peach with moderate, warm undertones and a satin finish. It had opaque color payoff paired with a smooth, lightweight texture that was lightly creamy but not too slippery on my lips.

The product applied fairly evenly but settled a bit into my deeper lip lines, though it didn’t seem to worsen over the three and a half hours it lasted for. The formula felt lightly hydrating overall.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

Urban Decay Stark Naked (DC, $18.00) is warmer (90% similar).Bite Beauty Caramelized (DC, $24.00) is darker, warmer, glossier (90% similar).Natasha Denona Liron (2B) (P, $25.00) is darker, warmer, glossier (90% similar).Dose of Colors No Shade (LE, $16.00) is lighter, warmer (85% similar).Jaclyn Cosmetics Hustle (DC, $18.00) is darker, warmer, glossier (85% similar).MAC Peachstock (P, $19.00) is lighter, cooler (80% similar).MAC Jamie Genevieve (LE, $19.00) is lighter, warmer (80% similar).

These are likely to be very similar shades based on our duping algorithm.

Formula Overview

$26.50/0.1 oz. – $265.00 Per Ounce

The lipstick is supposed to be “creamy, comfortable, and powerfully pigmented” while being hydrating over time. They were semi-opaque to opaque in color coverage, while the texture felt slightly firm, thin (but not clingy), and had more glide than I would have expected based on the initial feel of the bullet against my lips.

What was most surprising was that they applied evenly for the most part (and the range of hues runs lighter), and they were fairly forgiving of lip texture (but a few settled into my lip lines a bit), and did seem like a “modern matte” yet wasn’t heavy on the silicones in feel like a lot of current matte formulas are. The shades lasted between four and six hours on me and felt lightly hydrating over time.

Browse all of our Vieve Modern Matte Lipstick swatches.

Ingredients

NEOPENTYL GLYCOL DIHEPTANOATE, DIISOSTEARYL MALATE, TALC, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SYNTHETIC BEESWAX, CYCLOPENTASILOXANE, COPERNICIA CERIFERA CERA (CARNAUBA) WAX), DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, CAPRYLYL GLYCOL, TOCOPHERYL ACETATE, LECITHIN, TOCOPHEROL, ASCORBYL PALMITATE, CITRIC ACID, 1,2-HEXANEDIOL, TROPOLONE, AROMA (FLAVOR), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77499), BLUE 1 LAKE (CI 42090)

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Ninetease

Vieve Ninetease Modern Matte Lipstick ($26.50 for 0.1 oz.) is a darker, peachy beige with moderate, warm undertones and a satin finish. It had rich color coverage that adhered fairly evenly to my lips, but this shade was more prone to separating around and settling into my lip lines, which was something visible in person.

The texture was lightly creamy, firmer but not thick or dense, and was comfortable to apply and to wear. It lasted well for four hours and felt lightly moisturizing over time.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

Hourglass I’ll Never Stop (P, $34.00) is lighter, warmer, glossier (90% similar).elf Hustle (P, $9.00) is darker, cooler (90% similar).Estee Lauder Vain Vanilla (P, $32.00) is lighter, warmer, glossier (85% similar).Sephora Crepe (P, $14.00) is lighter, cooler (85% similar).ColourPop Slow Down (LE, $7.00) is lighter, warmer (85% similar).NARS Vibeke (LE, $34.00) is lighter, cooler, glossier (85% similar).Sephora Desert Dreaming (73) (LE, $8.00) is lighter, warmer (85% similar).Anastasia Staycation (LE, $18.00) is lighter, warmer (80% similar).Marc Jacobs Beauty No Angel (242) (P, $30.00) is lighter, cooler (80% similar).Sephora Off the Grid (74) (LE, $8.00) is darker, warmer, glossier (80% similar).Formula Overview

$26.50/0.1 oz. – $265.00 Per Ounce

The lipstick is supposed to be “creamy, comfortable, and powerfully pigmented” while being hydrating over time. They were semi-opaque to opaque in color coverage, while the texture felt slightly firm, thin (but not clingy), and had more glide than I would have expected based on the initial feel of the bullet against my lips.

What was most surprising was that they applied evenly for the most part (and the range of hues runs lighter), and they were fairly forgiving of lip texture (but a few settled into my lip lines a bit), and did seem like a “modern matte” yet wasn’t heavy on the silicones in feel like a lot of current matte formulas are. The shades lasted between four and six hours on me and felt lightly hydrating over time.

Browse all of our Vieve Modern Matte Lipstick swatches.

Ingredients

NEOPENTYL GLYCOL DIHEPTANOATE, DIISOSTEARYL MALATE, TALC, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SYNTHETIC BEESWAX, CYCLOPENTASILOXANE, COPERNICIA CERIFERA CERA (CARNAUBA) WAX), DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, CAPRYLYL GLYCOL, TOCOPHERYL ACETATE, LECITHIN, TOCOPHEROL, ASCORBYL PALMITATE, CITRIC ACID, 1,2-HEXANEDIOL, TROPOLONE, AROMA (FLAVOR), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492), BLUE 1 LAKE (CI 42090)

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

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