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2020 Makeup & Beauty Trend Predictions | pReDIctInG tHe FutUrE

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Welcome to our 2020 Makeup & Beauty Trend Predictions, if you want to see us react to our 2019 predictions you can check out the video here: https://youtu.be/DT5940Q4RBE

Hailey’s Makeup (All links are affiliate links)
Covergirl Outlast Active Foundation
Tarte Shape Tape Concealer http://bit.ly/2nONv0l
Charlotte Tilbury Airbrush Flawless Finish Powder http://bit.ly/2NsuOsC
Urban Decay Gwen Stefani Face Palette – Yes I used too much bronzer
Becca Afterglow Palette
Mac Paint Pot in Painterly http://bit.ly/2tpxHnt
Australis Metalix in Gold Gaga
Urban Decay Naked Palette
Elizabeth Arden 24 Hour Liquid Liner in Plum Desire
Mecca Max Wink Ink Super Mascara
Sigma Color and Shape Brow Powder Duo https://sigma-beauty.qyiv3c.net/WaB4G
Benefit 24 Hour Brow Setter http://bit.ly/3ad5eBV
Rimmel Lipstick in Rock n Roll Nude
Charlotte Tilbury Collagen Lip Bath http://bit.ly/3abSX0t

Kat’s Makeup (all links are affiliate links)
Smashbox Studio Skin Full Coverage Foundation in shade 2.15 mixed with 1.15 https://rstyle.me/ad/ira36ccbgg7
Maybelline Fit Me Concealer in Light – http://bit.ly/2RxUwgd
Maybelline Fit Me Loose Finishing Powder in 10 Fair Light http://bit.ly/2mW22XC
Mecca Max Beyond Bronze Mega Bronzer
Tarte Color Wheel Amazonian Clay Blush Palette (blush & highlighter)
NARS Tinted Smudge Proof Eyeshadow Base in Medium http://bit.ly/2Q5msHE
Natasha Denona Metropolis Palette https://rstyle.me/ad/ira354cbgg7
MAC Fluidline in Past Twilight
It Cosmetics Superhero Mascara http://bit.ly/2Hx12jz
Model Rock # W376 lashes cut in half
Benefit Ka-Brow in 3.5 http://bit.ly/2L7h5DS
MAC Eye Brows in Stylized http://bit.ly/2Dlov4Z
Illamasqua Medium Pencil in Ascend
Colourpop Ultra Glossy Lip in Moonchild

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Use code BEAUTYNEWS for 10% off your Glyco order (minimum spend of $100). The code can be used on repeat orders – https://glyco.com.au/discount/BEAUTYNEWS (affiliate code

Use code BEAUTYNEWS10 for 10% off your Kester Black order http://bit.ly/2t3q165 (affiliate link)

Use code BNEWS10OFF for 10% off your YesStyle order http://shrsl.com/11ph3 (affiliate link)

Use code BEAUTYNEWS for 15% off your order at Dawn Eyes Cosmetics – https://dawneyescosmetics.com (affiliate code)

Use code BN10 for 10% off your order at Ela Cosmetics (non affiliate code)
https://elacosmetics.com.au/

—————– ABOUT US —————–

Welcome to BEAUTY NEWS! The home of The Makeup Breakup – the original and the best makeup destroying series on YouTube. Every Friday we discuss all things new in makeup releases in BEAUTY NEWS and every Wednesday we destroy makeup in THE MAKEUP BREAKUP. This channel is co-created by Hailey (Just Buy The Makeup) and Kat (KitschSnitch). Subscribe here: https://www.youtube.com/channel/UCvQgkrOiwcV9_C2Hj2IgeLw/?sub_confirmation=1

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39 Comments

39 Comments

  1. @ivyk5796

    February 8, 2024 at 11:45 am

    Watching this is september: nudes and purples are right so far!

  2. @littleanina8765

    February 8, 2024 at 11:45 am

    I think the thing with blush has come so true – I personally am obsessed with blush🥰🥰 They are very trendy and popular🙌🏼 creamy formulas, cute duos etc

  3. @ChelleBeeby

    February 8, 2024 at 11:45 am

    💜💜💜tfs💜💜💜

  4. @vlindertje235

    February 8, 2024 at 11:45 am

    With the eco friendly packaging I also think it will take a while to replace transparent plastic (cellophane is the only other option now). I own a webshop and shipping laws demand waterproof packaging, so I haven't found a good waterproof alternative yet. Same for things that need to be visible on display, so transparent packaging that is still sealed for hygienic reasons.

  5. @jessicacole5955

    February 8, 2024 at 11:45 am

    Sitting down to finally watch this in /checks notes…. July 2020. This should be entertaining LOL

  6. @randomstuffwithvicky5980

    February 8, 2024 at 11:45 am

    I’m watching this at the end of June – 1) can’t believe you didn’t predict manufacturing would have to close down because of a global pandemic 😉 2) did you give urban decay the idea for the naked ultra violet palette? Cos they sort of listened but …😞😁

  7. @saulemaroussault6343

    February 8, 2024 at 11:45 am

    Really interesting to see it now, with the pandemic and all. People going out less, wearing masks…it definitely affects the way they wear makeup.

  8. @sarahkp729

    February 8, 2024 at 11:45 am

    I have been loving mini products since Sephora play boxes started, so mascaras, perfumes, primers, liners, shadows, skincare, haircare. It's super nice since I'm able to go through things and if I find a "holy grail", I can purchase the large size, but I feel like minis allow me to experience a trend without having to commit as long as a full size product requires.
    I wish for more sustainable packaging
    I wish for singles/mix and match pallets (yay mug)
    I wish for more instead of clean products, but truly 100% fair trade and cruelty free products (ie no slave mica)
    I wish for more transparency from brands

  9. @jorjaphyland6262

    February 8, 2024 at 11:45 am

    I would also really love to see more greens, but the dark murky colours (like the melt Gemini) and not the bright limes that are really yellow based

  10. @hshuiyi

    February 8, 2024 at 11:45 am

    Beauty News: doing 2020 makeup trends predictions
    Coronavirus: I’m gonna ruining them all

  11. @deborahsun1127

    February 8, 2024 at 11:45 am

    I'm predicting that people will look for simple looking products like glossier or milk because of a) connivence and b) you'll only need a few products for a full face. I also predict the potential for minimal makeup with single eyeshadow looks and tinted moisturizers.

  12. @shelbybaker3850

    February 8, 2024 at 11:45 am

    Oop. I might be one of the few that pans blushes like crazy! XD If I don't walk out of my house everyday looking like an absolute clown, it's just not right lol!

  13. @emily45798

    February 8, 2024 at 11:45 am

    I think cool tones will make a big comeback! Warm tones have been such a huge trend lately and it’s slowly ending. I hope the big blush look sticks around (that sunburn look)

  14. @mymagicemily

    February 8, 2024 at 11:45 am

    Finally coming around to watching this. The thing about clean beauty/skincare is poison ivy is natural. But the fuck if I put that on my face.

  15. @parissinclair6513

    February 8, 2024 at 11:45 am

    I think we're going to see a lot of people backing away from "natural" deodorants and returning to antiperspirant. With the rise of the anti-vaxx movement, a lot of people in reaction have gotten into science and what the facts are behind certain concepts. I think many people are realizing that there is no scientific backing for the concept that antiperspirant is bad, and will tire of the rashes/odors often associated with aluminum-free deodorants.

  16. @montana1080

    February 8, 2024 at 11:45 am

    Clean is actually a recognized term in the United States and is a verified and certified term. It has to lack a list of ingredients to be considered clean beauty. It is not based on fear. Now the fear mongering is based is made from the lack of research that parabens actually cause harm. But clean in itself is a term. The fear of parabens is yes a thing but clean beauty is not fear mongering.

  17. @ashleyserna6138

    February 8, 2024 at 11:45 am

    I feel like blue is one of those colors that people cringe at when in the context of makeup, but then they see different shades of blues and mixed with other cool tones and realize it’s not all the bright grandma makeup, it can be interesting and fun and look good. It’s blowing up again because people are learning how to make it look good now

  18. @jesskathan

    February 8, 2024 at 11:45 am

    Funny enough, I'm waiting for a green and purple palette. Those happen to be the only two colors of eyeshadow my mom ever wears, and it's surprisingly hard to find them both in one pre-made palette. But I think they are stunning together, too!

  19. @deannaburke7587

    February 8, 2024 at 11:45 am

    I think soft glam may be a big thing this year

  20. @momsnoteatingbugs1919

    February 8, 2024 at 11:45 am

    In lipsticks, they need to make not minis, but stubbies.

  21. @joyful

    February 8, 2024 at 11:45 am

    single eyeshadows are for special formulas. like liquid stila magnificent metals. or the super shocks from colourpop. but i agree, people don't usually buy individual pans.

  22. @allisont.6878

    February 8, 2024 at 11:45 am

    I don't care as much about "clean" makeup, but personally I'd love to see the concept of "fair trade" come to the beauty world in a much bigger way. Vetting suppliers to focus on sustainability for plant/animal ingredients, minimizing the environmental impact of mineral mining, and guaranteeing zero human rights abuse in the entire supply chain from source to finished product.
    I'd gladly pay more for decent quality products with a mark of approval from an organization that checks all this.

  23. @Tasha22Bella

    February 8, 2024 at 11:45 am

    1. Mini's would be awesome.. especially with eye and cheek products.. a person would feel less guilty about buying a smaller palette with the same contents.. just, not like Revlon's oblong shaped pans.. cos those things.. nah… it'd be great for testing foundations and concealers too..
    2. I am so unkeen for the PH adjusting lip product trend coming back.. I tried one when it was first a thing and discovered like everyone else that fuscia pink 'custom' pink doesn't suit me AT ALL… needless to say it was decluttered.. can we not do this again..
    3. If they ever want to pull of the clear packaging.. they'd have to do it like NARS, like that top layer on the NARS holiday collection where it looks like stars set in a layer of resin as opposed to plastic then they may have one's interest but just plain frosted n clear… keep it.. we don't want it!!!!!

  24. @sm-qp6uv

    February 8, 2024 at 11:45 am

    I think with Millenials coming of age to a more early to mid 30's age bracket, we will see more beauty targeted towards pregnancy and child care. So like baby lotions, 'mommy and me' targeted beauty items, etc. This is a sector I have yet to see in Sephora or from major cosmetic brands and it could be hugeeeee.

  25. @tdsollog

    February 8, 2024 at 11:45 am

    My trend predictions: more “buzzwords”…. lots of claims that sound cool, but are hard to prove and don’t mean much. Lots more collaborations. Lots more tv/ movie/ pop culture brands x makeup. Lots of skincare/ makeup hybrids.

  26. @louisemckelvey4859

    February 8, 2024 at 11:45 am

    I've officially reached the 'just give me a fucking great cool brown palette with no more than 6 shades so I use them all and pan a palette' thank you very much makeup gods 🙏
    Don't be a dope, give us the taupe!

  27. @yazminejenni

    February 8, 2024 at 11:45 am

    I think more brands jumping on the “vegan bandwagon” without actually being vegan or cruelty free (certain skincare and body/ hair brands are already doing this!)

  28. @vinczemarti

    February 8, 2024 at 11:45 am

    Personalized makeup. For example capsule palettes for green eyes, blue eyes, brown eyes… I've seen this with indie brands, plus the new Makeup Geek re-lauch video teased the "Blue eyes quad" that you can put together. Also personalized skincare i.e. Neutrogena. I also agree with the cool neutral trend. If Natasha Denona released a cool nude mini palette, the big sister will come soon too

  29. @jessicalazarus7524

    February 8, 2024 at 11:45 am

    This is definitely not a prediction but an idea that I think brands should do to appeal to the no buy/low buy/project panning market. They should print secret images or a phrase at the bottom of a pan so that it encourages us makeup junkies to actually use up product. I don’t know about everyone else but if I knew that it could possibly say “YOU WIN” at the bottom of an eyeshadow you best believe I’d be digging right in! Or cab you imagine how much sexier “#panporn” would be if there was an image of a hot top less man waiting underneath all that powder? If I owned a brand I’d be making the bottom of those pans more beautiful then product itself lol!

  30. @MissMagic

    February 8, 2024 at 11:45 am

    Did I hear you right? Yellow blush? People want to look like they have jaundice on purpose??

  31. @kathleenschaoticcorner3636

    February 8, 2024 at 11:45 am

    I feel that natural looks with slight makeup tints like blush, highlighter, contour might come into play.

  32. @JasmineFarah12

    February 8, 2024 at 11:45 am

    Did you guys get the beautylish lucky bag this year??

  33. @michhmushh

    February 8, 2024 at 11:45 am

    Brands are truly missing out on valuable insights by not collaborating with you ladies who actually have your fingers on the pulse of this community. Such a shame!

  34. @veronicawilson7594

    February 8, 2024 at 11:45 am

    I want more duochromes and color shifting shades, and more glitter/sparkle in everything. Im simple

  35. @CH1R0973R

    February 8, 2024 at 11:45 am

    You both look so glowy and fresh in this video!

  36. @nylat88

    February 8, 2024 at 11:45 am

    I think there are alot of UK beauty youtubers who over the last 2 years have really embraced more natural looking base make up. So perhaps not as prevalent with the USA but here its taking off…

  37. @imyourhappydrug

    February 8, 2024 at 11:45 am

    I bought some items from Clionadh today and I am so excited because they are totally unique to my collection and it's the first beauty sale in 2 years where I was actually very excited. I had a list, an action plan to get my items when the sale went live before they sold out etc and I was mostly sucessful 😀

  38. @queenmameshiba

    February 8, 2024 at 11:45 am

    If these predictions for cool tone NUDES and purples live up…I’m going to be so happy I’ll cry both cause I’ve been waiting for years and only wear cool tones and cause I’ll be broke from purchasing them all 😂😂😂

  39. @misskatiepaige

    February 8, 2024 at 11:45 am

    Literally sitting here with a nude eye and a pop of purple in the inner corner! BRING ON PURPLE!!

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Videos mentioned
BBC’s interview with Charlotte Tilbury: https://www.youtube.com/shorts/JFFYR-dcuuc
Nina Pool’s TikTok: https://www.tiktok.com/@ninaghoulina/video/7659849052653145375
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Erin Parsons’ video: https://www.tiktok.com/@erinparsonsmakeup/video/7662143042777795870

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Youthforia closing
https://www.tiktok.com/@javonford16/video/7534947392659967287

Kaima Cosmetics drama
Ella Kinkley’s video https://www.youtube.com/watch?v=bzmPm0OLaMc&

Glaminatrix and CelinaSpookyBoo poo fight
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