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Restaurant owner explains inflation struggles: I’m dealing with a different economy

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Will Restaurants Investment Group founder and CEO Brian Will describes the impact inflation has had on his businesses.

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29 Comments

29 Comments

  1. @nicksideris2600

    March 14, 2024 at 8:56 am

    I'll eat at home at save 15 bucks 😆 thanks anyways

  2. @joshlidowdie24

    March 14, 2024 at 8:56 am

    🌋🌋🌋🌋🌋🌋🌋🌋🌋🌋

  3. @user-oq3zh9wq6h

    March 14, 2024 at 8:56 am

    Ill make my own blt 😂

  4. @bobothecryptohobo8513

    March 14, 2024 at 8:56 am

    32% food cost is far too high. You can't survive as a restaurant at that rate because margins are so thin. The years I've run restaurants 24% seems to be the magic number. You have to renegotiate pricing, cut portions and raise prices to offset that 8%. I've saved a number of stores underwater and food cost and employee service are the two things that if you don't have them in line, you'll go from P to L really fast.

  5. @brianoleson9224

    March 14, 2024 at 8:56 am

    the good news about this inflation vs the battle in the 1970s / 1980s is we have tweaked our economy ever since 2009 causing bubbles in stocks, bonds, real estate ballooning debt and speculation in markets that will create a bust in the short terms months – 2030 max time period just hold on id hold cash. we didnt have such a messed up economy until the 21st century the out come of this isnt the 1970s/1980s but mainstream cant tell you we are likely to face the 2nd worst crash in 1929… or the 6th largest home crash in 200 years

  6. @DailyStalkerUpdate

    March 14, 2024 at 8:56 am

    Sooo… he's managing just fine after raising prices by $3 to cover it. Zzzzzzzzzzzzzzzz…

  7. @noface5208

    March 14, 2024 at 8:56 am

    Nothing justifies 16$ BLT open a food truck then WTF

  8. @DearSX

    March 14, 2024 at 8:56 am

    I got a great affordable community College education in the 2000s
    Thanks Bush
    Huge house for cheap in the 2010s
    Thanks Obama
    Very low mortgage rate in 2020
    Thanks Trump
    Remote high paying job in 2022
    Thanks Biden!

  9. @biancagerade4229

    March 14, 2024 at 8:56 am

    So how much more is that BLT going to be in April when fast food workers go up to $20 an hour, ?

  10. @emmany5302

    March 14, 2024 at 8:56 am

    Restaurants will have to charge more for the food. The customers who cannot afford it can cook at home. Some restaurants will not make it. That is capitalism.

  11. @karabinb4514

    March 14, 2024 at 8:56 am

    VIVEK 🇺🇸2024

  12. @Andy-pz1pl

    March 14, 2024 at 8:56 am

    Let’s Go Brandon!

  13. @JD91909

    March 14, 2024 at 8:56 am

    I don't think the customers should have to flip the bill Because u made a bad rental with 20k a month just in rent. Buy a building then.

  14. @mongo64071

    March 14, 2024 at 8:56 am

    I’m not a restaurant owner, but these costs sound ridiculous. $16 for a blt is crazy. I can buy 1 lb of bacon at Costco for 10$. His business model sucks.

  15. @eugenefirebird8938

    March 14, 2024 at 8:56 am

    Rents are out of control. They are 3x real value in near every case. And it's all greed.

  16. @walterstrahota2956

    March 14, 2024 at 8:56 am

    Restaurant food is too expensive. I can stay home and make my own BLT for maybe $3.00

  17. @edwardadams7408

    March 14, 2024 at 8:56 am

    Sixteen dollar blt! WOW? I can go to Texas Roadhouse early bird special and get a steak dinner for $13.99. With house salad baked potato and Yeast Rolls.

  18. @mostlypeacefulcitizen8006

    March 14, 2024 at 8:56 am

    What nobody seems to be talking about is how this flood of immigration also puts pressure on inflation particularly of food and housing. Prices are set by the market with supply and demand in play. With millions and millions of new mouths to feed going to specific parts of the country increases demand dramatically. As a result these parts of the country will experience more inflation than the rest of the the USA.

  19. @DesertScorpionKSA

    March 14, 2024 at 8:56 am

    So, he makes $11 gross on a $16 sandwich. The ingredients cost him $5. I think I'll make my own sandwiches from now on.

  20. @JUNGLESTRIKEOFDOOM

    March 14, 2024 at 8:56 am

    Just think how much jizz and spit that guy has served to unsuspecting customers throughout his career. 💧🤌😬

  21. @RussJAlan

    March 14, 2024 at 8:56 am

    What would the sandwich cost if you make it at home?

  22. @ronroberti8082

    March 14, 2024 at 8:56 am

    Now you know why a big Mac with fries cost $16 and the Democrats wanna reelect biden?

  23. @DaleWilliams-zc5te

    March 14, 2024 at 8:56 am

    Sell. Find a better city.

  24. @gormenfreeman499

    March 14, 2024 at 8:56 am

    Rent is killing the economy. There really is hell to pay to the people who own all the property.

  25. @songhenry1084

    March 14, 2024 at 8:56 am

    The car insurance from 2019 to 2023 is 200 vs 500 bucks. No lies. We’re dying here

  26. @songhenry1084

    March 14, 2024 at 8:56 am

    Yeah one meal is about 20 bucks at a fast food

  27. @edwardnigma2216

    March 14, 2024 at 8:56 am

    Dude has to make about 93K BLT's a month to pay his bills.. Let's break that down. That's 3,100 BLT's in a day. Assuming he's open 24 hours a day, he's making about 130 BLT's an hour. He'd better have 15-18 people working for him (3 shifts) cause there's no way in hell he's doing all that and taking care of his business by himself.

  28. @kalmykdude

    March 14, 2024 at 8:56 am

    This moron pays $20,000 a month in rent and the sandwich costs $5 and he charges $15.99! Plus he signed a lease with rent increases every year! So he's charging us $15.99 for a $5 sandwich so he can make a profit of 1 million dollars! Go F urself!

  29. @tammystanzione6374

    March 14, 2024 at 8:56 am

    Have people been to dinner lately. Restaurant salads are $30 dollars where I live. It's ridiculous. Either they are gouging, or still have a problem. Where is inflation down? My grocery bill has not seen any relief.

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