SALES INTERVIEW QUESTION! (HOW DO YOU HANDLE SALES OBJECTIONS?) #salestraining
Handling sales objections is a crucial skill that separates top-performing sales professionals from the rest. In a sales interview, hiring managers want to see that you can confidently and strategically overcome objections to close deals and drive revenue.

In this article, we’ll cover how to effectively answer the interview question: “How do you handle sales objections?” We’ll also provide an easy-to-follow strategy, sample responses, and essential tips to impress your interviewer.

1. Why Do Interviewers Ask This Question?

Interviewers ask this question to assess:

Your problem-solving skills – Can you think on your feet when faced with resistance?

Your ability to stay calm under pressure – Do you remain professional and composed?

Your communication skills – Can you confidently persuade and guide a prospect toward a decision?

Your sales strategy – Do you follow a structured approach to overcoming objections?

2. The Best Strategy for Handling Sales Objections

A great way to handle sales objections is by using the L.A.E.R. Method:

✅ L – Listen: Carefully listen to the prospect’s objection without interrupting. Show empathy and understanding.

✅ A – Acknowledge: Confirm their concern to show you understand. Use phrases like, “I completely understand why you’d feel that way.”

✅ E – Explore: Ask open-ended questions to uncover the root cause of their objection. This helps you tailor your response effectively.

✅ R – Respond: Provide a compelling response that addresses their concern while reinforcing the value of your product or service.

3. Sample Answer to “How Do You Handle Sales Objections?”

Example Response:

“I handle sales objections by first listening carefully to the prospect’s concern. For example, if a customer says, ‘The price is too high,’ I acknowledge their concern by saying, ‘I understand that budget is a key consideration.’ Then, I explore further by asking, ‘What specific features or benefits are most important to you?’ This allows me to highlight the value our product offers and compare it to the competition.

I then respond by showcasing ROI or offering solutions like flexible payment options. My goal is to ensure the customer feels heard while demonstrating how our solution meets their needs.”

4. Common Sales Objections & How to Overcome Them

Here are some of the most common sales objections and responses:

“The price is too high.”

Response: “I completely understand. Let’s look at how our solution provides long-term value and cost savings.”

“I need more time to think about it.”

Response: “I get that! What’s the main concern holding you back?”

“We’re already working with another vendor.”

Response: “That’s great! What do you like most about their service, and what would you improve?”

“I don’t see the need for this right now.”

Response: “Can I ask what your biggest challenges are currently? Our solution might help in ways you haven’t considered.”

5. Pro Tips for Answering This Question in an Interview

✔ Use real-life examples – Share a past experience where you successfully handled an objection and closed a deal.
✔ Stay positive and confident – Show that objections are opportunities, not roadblocks.
✔ Demonstrate adaptability – Every prospect is different, so tailor your approach accordingly.
✔ Emphasize customer needs – Always focus on solving the customer’s problem rather than just making a sale.

Final Thoughts

Handling sales objections effectively is key to closing deals and building strong customer relationships. By following a structured approach like the L.A.E.R. Method, addressing common objections, and confidently delivering your response, you can impress your interviewer and prove you’re the right fit for the sales role.

source