ICICIdirect TVC – Leadership at work. For You.

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Description: ICICIdirect.com is a part of ICICI Securities Ltd that brings the best investment choices at your fingertips. This video is an official TVC for ICICIDirect.com. The advertisement in TV commercial highlights the fact that we are not only a leading Online Stock Trading platform but also a one stop solution for all investment options that includes mutual funds, corporate fixed deposits, capital gain bonds, tax free bonds and many more allied services. For the past decade, ICICIdirect has been focusing on services through innovative use of technology to empower investors meet their financial goals. Our new advertisement and TV commercial, “ICICIdirect – Leadership at work. For you” is a salute to our 2.7 million customers who rapidly adapted to technology and encouraged us to offer the best of investment options. In the advertisement, the screen comes alive with the iconic BSE being moved from its location, financial centres, oil rigs and wind turbines are transported to the doorstep of an investor who is investing using ICICIdirect.com. These assets are representative of various financial options which are brought to the investor’s doorstep at the click of the button. The film has used gigantic and futuristic modes of transporting these assets which symbolises the leadership and innovation at ICICIdirect. It also symbolises the work which goes behind the scene to make investment through ICICIdirect.com so convenient and transparent for the investors.

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